Marton Adam Marton
Senior Concept Artist at Fool's Theory
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Adidas Ultraboost Event 2019 Budapest

I had the chance to work on a short comic for the new Adidas Ultraboost '19 reveal event at Budapest. The idea was to create a comic that demonstrates the new shoes' main components and capabilities while a runner is guiding the reader through some of Budapest's landmarks. I had to leave the back partially blank so at the event I could draw portraits of the guests live in the style of the comic.

I want to thank Inspire (www.inspire.hu) for making this happen. It was an incredible experience!

Back and front cover. Some elements on the front were provided from the style guide.

Back and front cover. Some elements on the front were provided from the style guide.

Short comic about the features of the shoe

Short comic about the features of the shoe

Portraits drawn live on the back cover over the course of the event. I had roughly 10-12 mins to finish a drawing.

Portraits drawn live on the back cover over the course of the event. I had roughly 10-12 mins to finish a drawing.

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